Siempre hay otra “Reforma”

Mexico City’s most prominent boulevard, Avenida Paseo de la Reforma, is commonly referred to simply as “Reforma” (Reform—the same word used for changes in law). MiniSuper Studio founder Blair Richardson documented the street name as expressed in signage along the avenue, resulting in a typographic essay that concurred with Mexico’s 2012 presidential campaign—a time when several important political reforms were being heavily debated.

Small, simplified maps show the “glorietas,” or roundabouts, of Reforma, with a small dot indicating the location of the sign.

The covers were hand printed on our 1958 Vandercook Universal I letterpress.