Hello!
MiniSuper is a female-owned multi-disciplinary design studio based in Mexico City focused on visual communication and branding for passionate clients worldwide.
Though mini, our network is vast—we know copywriters, designers, photographers, illustrators, programmers, makers, and artisans—giving us flexibility to take on projects we care about, large and small.
Our favorite projects are mostly analog: consumer packaged goods; restaurant and retail branding; cookbooks, art books, magazines, any publication, really; signage and wayfinding with close sensitivity to architectural details; projects that aim to communicate the culture of one country in an authentic and responsible way to the US market; illustration, letterpress printing, pattern development, and more.
We don’t follow fads or push a personal style, because that would be boring. Our collaborative path with each client thrives on curiosity, conversation, deep listening, intuition, and serendipity. We are agile, playful, and positive, with open hearts and open eyes, and we find inspiration in unlikely and surprising places.
We look forward to hearing more about you.
Services
Art direction
Brand Identity and Strategy
Naming
Editorial Design
Environmental Design
Packaging
Signage and Wayfinding
Websites
Testimonials
The team that created this book also deserves much credit. Blair Richardson is possibly the sharpest and most focused person I know, and her acumen goes well beyond design. Her insight into every facet of this project—from printing to illustration and content—was invaluable.
Jesse Griffiths, The Hog Book
A new experience for me while working on Neiman Marcus Cooks was working hand-in-hand with the book designer, and in this case it was Blair Richardson. Ideas would pop into my head and then, with the exchange of simple two-or three-word emails between us, I always felt that we were both on the same page. I consider myself lucky to have met and worked with Blair, with her boundless creativity.
Kevin Garvin, Neiman Marcus Cooks