Working together with our wonderful client, Casa Lumbre, we designed the Lost Irish bottle. Through many rounds of shapes and details, we landed on this classic yet unique design with vintage elements. A neck ring makes for an easy pour, and the raised and printed letters help the strong name confidently pop in a sea of other whiskeys.

How to communicate Lost Irish? It’s a complex whiskey, a blend of all three styles of Irish whiskey and aged in casks from six continents. We organized this information on the label to make it easily understood—but the important thing was to communicate an incredible flavor and a rugged, adventurous spirit.

We wrote copy, created sell sheets and shippers, swag and glassware, alongside a robust brand book to prepare Lost Irish to wander the world.