Reforma
Published by Buró—Buró
Mexico City’s most prominent boulevard, Avenida Paseo de la Reforma, is commonly referred to simply as “Reforma.” (In English, “Reform:” the same word used for changes in law). We documented the street name as expressed in signage along the avenue, resulting in a typographic essay that concurred with Mexico’s 2012 presidential campaign—a time when several important political reforms were being heavily debated.Small, simplified maps show the “glorietas,” or roundabouts, of the avenue, with a small dot indicating the location of the sign.
The covers were hand printed on our 1958 Vandercook Universal I letterpress.